About:

​​Welcome to my corner of the digital world! I'm Valentina Baker, a passionate marketing strategist, brand builder, and business leader with a strong foundation in design management and consumer-centric campaigns. With extensive experience in luxury hospitality, beauty, and digital marketing, I've helped businesses thrive through innovative strategies, compelling brand messaging, and data-driven insights.

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Background:

I hold a Bachelor of Strategic Design and Management from Parsons School of Design and a BA (Hons) in Design Management from the University of Arts London. This education has empowered me to combine creative vision with business acumen, allowing me to work at the intersection of design, strategy, and consumer behavior on a global scale.

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Career Highlights:

Over the years, I’ve had the pleasure of collaborating with iconic brands and agencies, leading strategic initiatives, global campaigns, and product launches. Some key roles include:​

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• Digital Marketing Manager at Muse Health:
  I led global marketing campaigns, optimized digital channels, and worked closely with stakeholders to ensure brand consistency. My efforts drove growth and engagement, successfully positioning Muse Health as a dynamic, consumer-first brand.

• Marketing & Event Planner for W.BLVD Cosmetics:
  I crafted captivating marketing strategies, curated standout events, and managed social media campaigns to strengthen W.BLVD’s presence in the beauty world.

• Victoria's Secret and Nassimi LLC:
  I contributed to large-scale product launches and marketing strategies, bringing a fresh perspective to their campaigns. My roles demanded a focus on storytelling, data analysis, and delivering on ambitious KPIs.

• In conjunction with this studio, I am the Founder & Director of a Luxury Hospitality and Talent Agency. My agency delivers bespoke solutions in the luxury sector, blending unparalleled service with strategic talent management. We are committed to helping luxury brands elevate their presence while ensuring authenticity and exclusivity. Check Us out At:  graeyareaagency.com 

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My Approach:

At the heart of my work is a dedication to creativity, strategic insight, and collaboration. Whether I'm working on brand messaging, driving digital campaigns, or fostering meaningful partnerships, my goal is always to create experiences that resonate. I combine data-driven analysis with an eye for design and innovation to deliver results that exceed expectations.

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Skills & Expertise:

• Brand Strategy & Messaging

• Marketing Coordination & Campaign Management

• Luxury Hospitality & Talent Management

• Consumer Behavior Analysis

• CRM & Data Analysis

• Social Media Strategy & Execution

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Let's help your company/brand reimagine its identity and finally share the story it was always meant to tell.

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